Fovy Brand and landing page, with a look back
Logo, logo book and landing page for a travel planner, then my own critique of the result.
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Landing page -
Full landing page -
Colour set -
Logo -
Mobile app icon -
Facebook ad -
Icon and its simplified form -
Protective field -
Colours on backgrounds -
Typography -
Scaling and minimum size
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Fovy was a travel planner similar to Kayak or Kiwi. The PM gave me a brief for a logo, a logo book and a landing page. We had no sprints. Instead we met daily about focus, visual direction, target customers, colours and composition. The project was delivered and approved.
Research: I studied competing apps and many logo books, and ran A/B tests and questionnaires with people from the travel industry and other designers.
Looking back: the colours and gradients still work, and the app icon is strong. The letters are too thin next to the sun, the sun and its rays differ too much in colour, and some landing page sections are too tall. Today I would test the logo on 20 mock-ups before judging it.